Digital Marketing Essentials

The Digital Marketing Essentials course at Eduvora provides a complete introduction to modern digital marketing strategies used by businesses worldwide. This course helps learners understand how to promote products and services online using data-driven techniques, creative content, and performance-based campaigns.

Designed for beginners and aspiring marketers, the course focuses on practical skills that can be applied immediately to real-world marketing projects and business growth.

What You Will Learn

By completing this course, students will:

• Understand the fundamentals of digital marketing

• Learn how search engines and social media platforms work

• Create effective digital marketing strategies

• Optimize websites for search engines (SEO)

• Run basic paid advertising campaigns

• Analyze campaign performance using analytics tools

• Build brand awareness and generate leads online

Course Curriculum

Module 1: Introduction to Digital Marketing

• Overview of digital marketing channels

• Traditional vs digital marketing

• Customer journey and online behavior

• Marketing funnels and conversion basics

Module 2: Search Engine Optimization (SEO)

• How search engines work

• Keyword research fundamentals

• On-page and off-page SEO

• Technical SEO basics and best practices

Module 3: Content Marketing

• Content planning and strategy

• Blog writing and visual content

• Content optimization for SEO

• Building trust through valuable content

Module 4: Social Media Marketing

• Major social media platforms overview

• Creating engaging social media content

• Organic vs paid social strategies

• Community management basics

Module 5: Paid Advertising (PPC) Basics

• Introduction to Google Ads and social ads

• Campaign structure and targeting

• Budget planning and bidding strategies

• Measuring ad performance

Module 6: Email Marketing & Automation

• Building email lists

• Email campaign creation

• Automation and segmentation basics

• Email performance metrics

Module 7: Analytics & Performance Tracking

• Introduction to Google Analytics

• Understanding traffic and user behavior

• Conversion tracking

• Data-driven decision making

Module 8: Final Project & Strategy Building

• Creating a complete digital marketing plan

• Real-world case studies

• Campaign presentation and review

Who This Course Is For

• Beginners interested in digital marketing

• Students seeking marketing skills for career growth

• Business owners and entrepreneurs

• Freelancers and content creators

• Professionals transitioning into marketing roles

Career Opportunities

After completing this course, learners can explore roles such as:

• Digital Marketing Executive

• SEO Specialist (Junior Level)

• Social Media Manager

• Content Marketer

• Marketing Analyst (Entry Level)

• Freelance Digital Marketer

Why Choose Eduvora

• Industry-aligned curriculum

• Practical, hands-on learning approach

• Real-world case studies and projects

• Expert mentorship and guidance

• Career-focused training